Turn Jerseys into Merch: Your Fanwear Playbook Is Here

Fanwear That Sells
You already know how to outfit a team. Now it’s time to outfit the fans.
When you’re producing team uniforms, you’re sitting on a massive opportunity: fanwear. Hoodies, tees, hats, bags — the gear families wear in the stands, on the sidelines, and around town. And with the right strategy, you can offer it all without extra work or equipment.
That’s why we created the Fanwear Best Practices Guide — a quick, printable playbook that shows you how to turn any team job into a full merch drop using the transfers you already order.
What's Inside the Guide
- What to sell and which formulas to use
- Smart ways to bundle & upsell (without sounding salesy)
- Mockup tips for showing options
- Placement ideas that get more value out of every gang sheet
- The exact formulas we recommend
We even included examples of how to use leftover team logos and simplify your layout to speed up production.
Pro tip: You don't need to build an online store. Just use an order form, a few mockups, and your heat press.
Designs to Work With the Transfers You Already Use
Whether you're working with Hybrid, Varsity, DTF, Original Full Color, Puff, Nylon, etc - this guide breaks down exactly what goes where, and why.
You'll walk away with a better plan for making every job more profitable... without making it more complicated.
Ready to Make Your Mark?
Every item you press is a chance to elevate your brand — and your client’s. The right placement strategy sets you apart, adds value, and builds trust.
Need help deciding which transfer goes where? Schedule time with us →