613 Originals Unveils National Multimedia Advertising Campaign, ‘Legacy Starts Here’: A Sports-focused Campaign Celebrating the Legacy of Athletes
FOR IMMEDIATE RELEASE
The new commercial spot showcases how heat applied graphics and sportswear decoration are part of the game and players' legacies - from game day uniforms to everyday fan wear.
MAHWAH, NJ — August 18, 2025 — 613 Originals, a leader in premium heat applied graphics, today announced the launch of its first ever national advertising campaign: Legacy Starts Here. The bold new sports-focused campaign is designed to inspire and equip teams and fans at every level — from grassroots clubs to global teams.
The brand is excited to welcome a new era, delivering a behind the scenes look inside the fast-paced world of athletic heat transfer production. Inspired by the drive and performance of elite athletes, the spot pulls back the curtain on the craft, speed, and quality that make each kit more than just a uniform — it’s a symbol of identity and the journey it took to get there.
“We’re entering a new chapter for 613 Originals,” said Joe Orminski, VP of Sales. “This campaign gives a clear view of the people, processes, and detail that go into every jersey—work that’s rarely seen, but always felt on the field. It connects the precision of production with the culture and identity athletes carry into every game.”
The campaign was shot on location at 613 Originals’ Mahwah production facility and Holy Ghost Preparatory in Bensalem, PA, blending real-time printing and on field action.
The campaign will be rolling out across national platforms, YouTube, Meta, and TikTok. This coincides with 613 Originals’ impressive expansion with new facilities in California and Indiana to support decorators across the country.
“With Legacy Starts Here, we set out to show that decoration isn’t just part of apparel — it’s history in the making,” said Stephanie Michael, Social Media & Brand Partnerships Manager at 613 Originals. “The look and sound of the spot are meant to feel as powerful and lasting as the gear itself. Every shot is a nod to the speed, precision, and pride that go into each transfer we make.”
The release of Legacy Starts Here comes at a pivotal time, with the release of 2025-26 Premier League kits and the FIFA 2026 World Cup kicking off at Met Life Stadium in East Rutherford, NJ. The campaign connects these moments to the universal pride of wearing — and producing — gear built to last.
For more information and to view the Legacy Starts Here spot, visit sports.613originals.com or follow 613 Originals on Instagram, TikTok, Facebook, and Youtube: @613originals.
About 613 Originals
Founded in 2018 and backed by a team with over 30 years of industry experience, 613 Originals is a U.S.-based heat applied graphics manufacturer. Powering global brands and trusted by more than 30,000 shops nationwide. The company delivers premium heat transfer solutions — from screenprint to digital printing — built for speed, precision, and durability.
