--- title: "Hot Off the Press: Serving Up a New Kind of Tradeshow Experience" description: Discover the exciting new experiential booth at Impressions Expo 2024 in Long Beach, CA. Learn how this innovative booth showcased heat transfers in action and provided a fun and inclusive tradeshow experience. Find out all the details of this unique booth and how it delighted attendees and staff alike. image: https://blog.613originals.com/hubfs/ISSBlog2.jpg --- [![Six Thirteen Originals](https://blog.613originals.com/hs-fs/hubfs/SixThirteenWM-Black-3w.png?width=125&height=62&name=SixThirteenWM-Black-3w.png "Six Thirteen Originals")](https://www.613originals.com) Open main menu Close main menu - [SHOP TRANSFERS](https://dsf.613originals.com/) Open the submenu - [BEST SELLERS](https://dsf.613originals.com/category/20-best-sellers/227) - [SHOP BY CATEGORY](https://dsf.613originals.com/category/shop-by-formula/225) - [HELP CENTER](https://support.613originals.com) - [ABOUT](https://www.613originals.com) - [613 DTF](https://613dtf.com) - [WE PRINT LEGACY](https://sports.613originals.com) # Hot Off the Press: Serving Up a New Kind of Tradeshow Experience ![Steph](https://blog.613originals.com/hs-fs/hubfs/Steph-BlogAvatar.jpeg?width=45&name=Steph-BlogAvatar.jpeg) [Steph](https://blog.613originals.com/author/steph) [Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://blog.613originals.com/longbeach2024) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://blog.613originals.com/longbeach2024) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.613originals.com/longbeach2024) ![](https://blog.613originals.com/hubfs/ISSBlog2.jpg) We cooked up a whole new experience for the Impressions Expo 2024 in Long Beach, CA! Our experiential booth brought something fresh to the show floor, delighting attendees and staff alike as they learned about our products and watched our heat transfers in action. One question from the weekend is: “How did you do it?” We’re sharing the details 🤫 Read on to learn more! # The Challenge ### “How do we do make our booth more inclusive, fun, and just plain cool?” This question launched the team into the process of developing our experiential booth. We asked ourselves how can we show attendees the value of heat transfers without just showing heat transfers? How do we do more than just displaying transfers on a t-shirt? How do we make it worth people's time to stop in and learn about how transformative transfers can be to their business? The answer? Change how we show our product - simulating real life use cases, show how to build your own brand(s) and decorate all kinds of products with heat transfers. The booth was split into two areas:![Booth Layout](https://blog.613originals.com/hs-fs/hubfs/Booth%20Layout%20Map.png?width=161&height=310&name=Booth%20Layout%20Map.png) - A "soccer field" to showcase how you can use transfers on and off the field by decorating different athletic/performance items, fanwear, etc - A "food truck" to showcase how you can build a brand by decorating uniforms, aprons, branded neck labels, hats, etc Here's a snapshot of our planning layout for the Hot Off the Press experience. The Green area is our soccer field highlighting sportswear, and the black area is our food truck experience highlighting fan wear, food service garments, and more. Each and every team member contributed towards building this experience, from drawing the artwork for giveaways, to creating signage, to building the “touch wall”, and so many other details that are seen throughout our booth. Read on to see each detail! # Building the Booth ## The Process - ![Image of how our space at Impressions Long Beach looked before set up. 613 Originals crate is visible](https://blog.613originals.com/hs-fs/hubfs/ISSBlog7.jpg?width=1200&height=800&name=ISSBlog7.jpg) Our empty booth before the team got started! - ![Booth half-assembled. A hanging sign, truck, and various mannequins are visible](https://blog.613originals.com/hs-fs/hubfs/ISSBlog31.jpg?width=1220&height=1246&name=ISSBlog31.jpg) We're halfway there! - ![A food truck with a sign that says "Definitely not a food truck." is visible. A table and chairs are in front with a garment rack full of finished, decorated apparel next to it.](https://blog.613originals.com/hs-fs/hubfs/ISSBlog30.jpg?width=1232&height=1542&name=ISSBlog30.jpg) A look at the finished food truck before the expo opens. ## The Details ### The Truck This was definitely not a food truck and we weren't handing out actual food (sorry!). Nonetheless, it served to be a super eye-catching, attention-grabbing tool that made people feel invited and welcome in our booth. Shout out to [Adelante Wine Bar](https://www.adelantewinebar.com/) for the beautifully renovated 1958 Arrow trailer. It was the perfect setting for our wild idea. - ![A look at our finished booth. A truck with decoration and a sign that says "Definitely not a food truck."](https://blog.613originals.com/hs-fs/hubfs/ISSBlog23.jpg?width=958&height=1340&name=ISSBlog23.jpg) A full look at our finished food truck. - ![A full look at our booth. A menu board is visible in front with all of the giveaway options. Behind it is our food truck and soccer area. Within the space are mannequins and garment racks.](https://blog.613originals.com/hs-fs/hubfs/ISSBlog24.jpg?width=1224&height=1354&name=ISSBlog24.jpg) A further view of our booth. Our soccer area and our application station are also visible. - ![A neon sign reads "613 Originals" and a menu board is visible with various options. A mannequin is standing next to the menu board wearing various decorated apparel.](https://blog.613originals.com/hs-fs/hubfs/ISSBlog33.jpg?width=800&height=1200&name=ISSBlog33.jpg) A back view of our truck with a mannequin wearing fan wear decorated with Direct to Film and Original Full Color heat transfers. Our Thankful "Burrito" Tote is visible. All our signage including our truck sign, menu board, and “we cater” signage, were meant to fully lean into the experience and give people something to talk about while still remaining true to our business and products. ### The Pun-Filled Menu ![Our menu board for the weekend. Showcasing each of our giveaway options. Our Thankful Burrito is crossed out with a message that says "We're fresh out :( sorry!" ](https://blog.613originals.com/hs-fs/hubfs/ISSBlog5.jpg?width=219&height=308&name=ISSBlog5.jpg "Our menu board for the weekend. Showcasing each of our giveaway options. Our Thankful Burrito is crossed out with a message that says \"We're fresh out :( sorry!\" ")We had a blast designing the signage, but especially the menu. Who doesn't love a ton of puns? They highlighted some of our tradeshow "specials" - giveaways used as a way to delight and educate attendees. Best part? Attendees could order right off our “menu.”  #### Featured Item: Thankful "Burrito" Our featured item, of course, was the Thankful "Burrito", a tote bag decorated with our most popular transfer, the [Varsity 1 Color formula](https://613originals.com/products/15-cent-heat-transfers-for-cotton-polyester). These tote bags were rolled made-to-order and handed out straight from the truck. Shout out to [Alphabroder](https://alphabroder.com/) for providing the tote bags for this special giveaway. #### Tradeshow "Specials": Original "Burrito" & DTF "Tacos" What's a tradeshow without an in-booth demo? Attendees could "order" either an Original Full Color "Burrito", printed using our Original Full Color screen printed heat transfers, or Direct to Film "Tacos", printed using our Direct to Film transfers, and we would press the transfer right there in the booth! These were transfers designed for application demos to highlight how these two transfer types are #### ![A woman speaking to a man while using a blue heat press to demo products.](https://blog.613originals.com/hs-fs/hubfs/ISSBlog26.jpg?width=204&height=296&name=ISSBlog26.jpg "A woman speaking to a man while using a blue heat press to demo products.") comprised of the same "ingredients", but both have amazing qualities that compliment any "menu". Simply said - they're both great tools for your decoration needs.  Each garment was also branded with a [tagless neck label](https://613originals.com/products/tagless-label-gang-sheet) - we were pressing these all weekend using a hat press provided by Insta. So easy, so simple, and a great way to elevate any garment! Big thank you to [Sanmar](https://www.sanmar.com/) for providing the District Perfect Weight tees! #### Ordering "Off the Menu" With so many transfer types to choose from, we couldn't just show off Original and DTF! Shelly, from our super customer support team, drew tacos, burritos, and elote for our Puff giveaways!  #### The Add-Ons To complement our menu items, we had various Taco Bell-inspired “hot sauce” packets for each of our different swatch packs: Standard, Puff, Metallic, Neon, and Glitter colors. Our [swatch packs](https://landing.613originals.com/samples) are an additional resource for our customers to use when placing their order or working on projects so they can cross reference with our colors! - ![A burrito design on a shirt in our original full color formula. Labeled with 613 Originals.](https://blog.613originals.com/hs-fs/hubfs/ISSBlog9.jpg?width=920&height=1316&name=ISSBlog9.jpg) Original Full Color Burrito - a limited edition giveaway item for Impressions Expo - ![A person holding our Direct to Film taco transfers and looking at a blue heat press. A wall with different completed garments is seen in the background.](https://blog.613originals.com/hs-fs/hubfs/ISSBlog16.jpg?width=926&height=1360&name=ISSBlog16.jpg) A freshly pressed Direct to Film taco shirt made to order on a SanMar District Perfect Weight tee. - ![A close up of a taco design made with Direct to Film on a black shirt. Labeled with 613 Originals.](https://blog.613originals.com/hs-fs/hubfs/ISSBlog8.jpg?width=638&height=854&name=ISSBlog8.jpg) Direct to Film Tacos - a limited edition giveaway item for Impressions Expo - ![A woman rolling up a tote bag wearing a paper hat and a apron that says "613 Originals. Hot off the press"](https://blog.613originals.com/hs-fs/hubfs/ISSBlog14.jpg?width=992&height=1306&name=ISSBlog14.jpg) Cat rolling our Thankful "burrito" tote at the truck. - ![A close up of our Thankful Burrito and a sign that says "We can handle long distance. Like. Post. Share the Love. @613originals"](https://blog.613originals.com/hs-fs/hubfs/ISSBlog10.jpg?width=932&height=1334&name=ISSBlog10.jpg) A close up of our thankful burrito with a "Hot Off the Press" sticker alongside our social signage and decorative items in the booth. - ![A woman in a food truck smiling as she looks out the main window.](https://blog.613originals.com/hs-fs/hubfs/ISSBlog15.jpg?width=926&height=1362&name=ISSBlog15.jpg) Karla, one of our team members, handing out Thankful "Burritos" while helping attendees at the truck. - ![A close up image of our swatch pack stand made to look like hot sauce packets.](https://blog.613originals.com/hs-fs/hubfs/ISSBlog6.jpg?width=800&height=1200&name=ISSBlog6.jpg) A full view of our add-ons swatch pack display attendees could interact with. - ![A close up of our "hot sauce" swatch packs.](https://blog.613originals.com/hs-fs/hubfs/ISSBlog3.jpg?width=800&height=1200&name=ISSBlog3.jpg) A close-up of our swatch packs made into add-on "hot sauce packets" inspired by Taco Bell. - ![An image of a purple menu on our "food truck" with multiple options. Also seen here is a sign that says "we cater to businesses of all sizes"](https://blog.613originals.com/hs-fs/hubfs/ISSBlog4.jpg?width=800&height=1200&name=ISSBlog4.jpg) The full "Hot Off the Press" menu for attendees to “order” from. Seen here is the “We Cater! (to businesses of all sizes)” sign   ## The "Sprinters" (screen printers!) team ![A running mannequin wearing a uniform with a clothing rack to its left. A decorated polyester bag sits at its feet. The clothing rack has many decorated garments.](https://blog.613originals.com/hs-fs/hubfs/ISSBlog28.jpg?width=300&height=400&name=ISSBlog28.jpg "A running mannequin wearing a uniform with a clothing rack to its left. A decorated polyester bag sits at its feet. The clothing rack has many decorated garments.")The Sprinters team were on the field throughout the whole weekend! We had all the "soccer field" staples: the soccer post, the net (with a presumptuously placed soccer ball), the penalty box, a bench, a coach, and other little details. We wanted attendees to feel like they were on the field with “players” warming up- envisioning all the garments they can make for the home team, the fans, or the pros! The Sprinters even had their own sponsor - the "Hot Off the Press" food truck! The sublimated jerseys on each of our mannequins featured the “Hot Off the Press” logo applied in the standard sponsorship decoration location - using our transfers, of course. Sprinters jerseys were pressed with 613 Originals’ high-performance product which be released soon (more details to come!) Polyester bags, cotton totes, rally towels, can coolers, pennant flags, shorts, jackets, and so much more were decorated with all of our transfer formulas. Want in on the action? [Find out which formula is right for you.](https://support.613originals.com/which-formula-is-right-for-my-project) - ![A purple can cooler holder with a mascot in the shape of a pepper snapping his fingers.](https://blog.613originals.com/hs-fs/hubfs/ISSBlog35.jpg?width=800&height=1200&name=ISSBlog35.jpg) A purple can cooler holder decorated with our food truck mascot made with Direct to Film transfers - ![A close up of a black jacket with "COACH" written on the back](https://blog.613originals.com/hs-fs/hubfs/ISSBlog20.jpg?width=2106&height=1314&name=ISSBlog20.jpg) A coach jacket decorated with our high-performance formula - ![A female mannequin in a running stance wearing a full purple soccer kit decorate with "613 Originals" in all white and a team logo on the shorts and chest.](https://blog.613originals.com/hs-fs/hubfs/ISSBlog13.jpg?width=924&height=1338&name=ISSBlog13.jpg) One of the soccer mannequins on the Sprinters team with a kit sponsored by the Hot Off the Press Food Truck. Decorated with our high-performance product (coming soon!) - ![A close up of a logo on a purple jersey. Reads "Sprinters"](https://blog.613originals.com/hs-fs/hubfs/ISSBlog18.jpg?width=928&height=1336&name=ISSBlog18.jpg) A close-up of our Sprinters team logo. Decorated with our high-performance formula. - ![A fake turf with a soccer net. Inside the net is a soccer bench with a mannequin sitting on it. The mannequin is wearing a decorated uniform. At the far end is a palette wall with various transfer types displayed.](https://blog.613originals.com/hs-fs/hubfs/ISSBlog29.jpg?width=1214&height=1494&name=ISSBlog29.jpg) - ![A purple wall with logos on top that read "613 Originals." In the image are various decorated garments.](https://blog.613originals.com/hs-fs/hubfs/ISSBlog25.jpg?width=926&height=1342&name=ISSBlog25.jpg) Our “touch wall” for guests of our booth to check out all our different formulas and capabilities. Seen here is Varsity, Neon, Puff, Metallic, Vintage, Original, and Glitter.   ### The "Touch Wall"![A man speaks to a person about all the benefits of transfers. Behind them is a wall of finished garments.](https://blog.613originals.com/hs-fs/hubfs/ISSBlog17.jpg?width=230&height=232&name=ISSBlog17.jpg "A man speaks to a person about all the benefits of transfers. Behind them is a wall of finished garments.") We had garment racks and mannequins throughout the space with various apparel items and transfer types, but nothing is quite like the “Touch Wall”.  It's designed for attendees to touch and feel our transfer types, empowering them to compare each to find the best transfer type for their next project.    ## The Final Booth We had thousands of people visit our booth with incredible feedback - here are a few soundbites: - “This is the best booth I’ve seen at the show!” - “\[613 Originals’\] Booth is so fun. I love these little burrito bags and the elote shirt!” - “How did you come up with this idea? It’s amazing! I can’t wait to see what you do next!” - ![A woman explains how to use heat transfers to a crown surrounding her.](https://blog.613originals.com/hs-fs/hubfs/ISSBlog36.jpg?width=800&height=1200&name=ISSBlog36.jpg) A crowd forms to listen to Cat as she demos our transfers and talks about the ways to use them. - ![A group of people crowded around the application stations.](https://blog.613originals.com/hs-fs/hubfs/ISSBlog12.jpg?width=1228&height=1344&name=ISSBlog12.jpg) A group crowds the food truck and application station to hear more about the benefits of transfers and see a demo live. - ![A small fluffy white dog is smiling while people pet him.](https://blog.613originals.com/hs-fs/hubfs/ISSBlog27.jpg?width=1372&height=1374&name=ISSBlog27.jpg) We had all kinds of guests visit our booth! This is Morty! We sold out of our Thankful "Burrito" totes by midday Saturday and received 20+ stories and posts through various social channels. We are continuing to see videos posted from the weekend and getting comments and messages around the experience! Did you get to attend? Be sure to tag us too! ![613 Originals employees posing in front of a banner wearing uniforms](https://blog.613originals.com/hs-fs/hubfs/ISSBlog1.jpg?width=760&height=962&name=ISSBlog1.jpg "613 Originals employees posing in front of a banner wearing uniforms") *Our team in front of our booth!*  *Top (left to right): Tonie, Rick, Deric, Zach* *Bottom (left to right): Sherry, Cat, Steph  Shout out to our team member not pictured: Rob! Kristina! Karla! Nate!*  ## Other Things ![ group of people sitting in a row on stage with a "SHOP TALK" sign behind them](https://blog.613originals.com/hs-fs/hubfs/ISSBlog21.jpg?width=2104&height=1322&name=ISSBlog21.jpg " group of people sitting in a row on stage with a \"SHOP TALK\" sign behind them") *Our CEO, Deric (position second from the left) on a Shop Talk panel to talk about the transfer industry.* On Saturday, our CEO, Deric Hoch, was part of a Shop Talk panel hosted by [Ink Kitchen](http://inkkitchen.com) and moderated by Stan, @Tshirtsidehustle. Industry leaders discussed the transfer industry, what’s new and what to look for. Guests learned more about transfers from screen print to direct to film along with what to look for in a transfer vendor. We hope to see you at the next show!    ### Miss Us At The Show? You Can Still Request our Free Sample Pack: [REQUEST FREE SAMPLES HERE](https://landing.613originals.com/samples)   ## Related Articles [![](https://blog.613originals.com/hubfs/CEO%20Blog%20Banner.jpg)](https://blog.613originals.com/atlanticcity2024) [Trade Shows](https://blog.613originals.com/tag/trade-shows) [Company News](https://blog.613originals.com/tag/company-news) ### [Still Definitely Not a Food Truck: Impressions Expo Atlantic City Edition](https://blog.613originals.com/atlanticcity2024) No leftovers here! We served up our experiential booth again, but this time at the Impressions Expo in Atlantic City, NJ. We refined some of the details and improved our... ![Cat Cosentino](https://blog.613originals.com/hs-fs/hubfs/Cat-BlogAvatar.jpeg?width=45&name=Cat-BlogAvatar.jpeg) [Cat Cosentino](https://blog.613originals.com/author/cat-cosentino) [Read More](https://blog.613originals.com/atlanticcity2024) [![](https://blog.613originals.com/hubfs/Introducing%20The%20Fruit%20Stand%20at%20Impressions%20Fort%20Worth.png)](https://blog.613originals.com/impressions-fw-2024) [Trade Shows](https://blog.613originals.com/tag/trade-shows) ### [Impressions Fort Worth 2024: A "Berry" Successful Trade Show Experience](https://blog.613originals.com/impressions-fw-2024) After our "Hot Off the Press" food truck-inspired displays caused such a stir at Impressions Long Beach and Atlantic City, we wanted to keep the momentum going for Fort... ![Chloe Sosa-Jarrett](https://blog.613originals.com/hs-fs/hubfs/Chloe-BlogAvatar.jpeg?width=45&name=Chloe-BlogAvatar.jpeg) [Chloe Sosa-Jarrett](https://blog.613originals.com/author/chloe-sosa-jarrett) [Read More](https://blog.613originals.com/impressions-fw-2024) - [About Us](https://613originals.com/about) - [Contact Us](https://613originals.com/contact) - [Help Center](https://support.613originals.com/) - [Free Samples](https://landing.613originals.com/samples) - [Blog](https://blog.613originals.com/) - [Warranty & Policies](https://613originals.com/warranty) - [Privacy Policy](https://613originals.com/privacy-policy) - [Terms & Conditions](https://613originals.com/terms-conditions) Follow us on Facebook Follow us on LinkedIn Follow us on Twitter Follow us on Instagram [![Six Thirteen Originals](https://blog.613originals.com/hs-fs/hubfs/SixThirteenWM-Black-3w.png?width=202&height=100&name=SixThirteenWM-Black-3w.png "Six Thirteen Originals")](http://613originals.com) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Steph", "url" : "https://blog.613originals.com/author/steph" }, "dateModified" : "2024-01-30T14:31:01.699Z", "datePublished" : "2024-01-30T03:02:22.000Z", "headline" : "Hot Off the Press: Serving Up a New Kind of Tradeshow Experience", "image" : [ "https://blog.613originals.com/hubfs/ISSBlog2.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.613originals.com/longbeach2024", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.613originals.com/hubfs/SixThirteenWM-Black-3w.png" }, "name" : "613 Originals" } } ```