About Surf Nation
Surf Nation is an athletic organization looking to create the ‘Best of the Best’ experiences and opportunities for youth soccer players through their clubs, events and facilities.
The Challenge
Surf Nation faced significant challenges with their previous heat transfer vendor including quality and supply issues that hindered their operations. They also began facing challenges when sourcing custom-made jerseys for their players. The Surf Nation team needed a dependable partner that could meet high-volume production demands without sacrificing quality - enter the 613 team.
The Solution
Understanding the importance of high-performance, durable apparel for athletes, 613 Originals engineered new formulas to solve Surf Nation's specific apparel decoration challenges: dye-migration, challenging application, and color matching.
Varsity Formula on Clear Film
The Surf Nation team loves our Varsity formula but hoped for an even easier application method. We met this challenge by printing our ever-popular Varsity formula on clear film. The clear film ensures precise placement and application, with all the benefits of the standard Varsity formula.
Custom Colors and Color Matching
613 Originals created custom opaque colors to perfectly match brand colors, ensuring that no matter the garment color, their brand colors would ring true. Our team also created premium metallic colors for the Surf Nation transfers.
Enhanced Dye-Blocking Formula for Custom Nike Jerseys
After solving the initial challenges of quality and delivery, Surf Nation faced another unforeseen challenge - the dye from their custom-made Nike jerseys began to bleed. Our team formulated a bespoke, proprietary high-performance, dye-blocking formula to prevent dye-migration. This advanced formula blocks dye migration from the dyed polyester fibers, ensuring each player's jersey looks perfect from first press to regular use on and off the field.
"613 Originals has been an incredible partner since we started our collaboration. Having a partner who understands the importance of our brand and the impact it provides thousands of players & families across North America is critical. Tonie and her team have taken the time to educate and guide us through the products & embellishments that best represent the Surf brand with the client front and center of the decision process. The turnaround time, quality of product, and customer service is a continuous reminder that we have partnered with the best in the industry"
- Andy at Surf Nation
Results
The technical sales team, led by Tonie Mignogna, provided quick solutions:
- New Products: The specialty dye-blocking formula eliminates dye migration from custom-made jerseys to the decoration.
- Ease of Application: The Varsity formula printed on clear film improves the application process, reducing errors and ensuring consistency in application
- Reliable Supply: With 613 Originals' efficient production and delivery processes, Surf Nation can plan and forecast, trusting their timelines and quality needs will be met across products.
- Scaling Production Off the Field: Due to the success of the partnership, the 613 Originals and Surf Nation teams have applied the same approach to other collections including fan wear and giveaway merch.
With a solutions-oriented mentality, 613 Originals solved existing apparel decoration challenges and elevated the quality and performance of the organization's team apparel.
This case study highlights the importance of choosing the right partners to bring your ideas to life.
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Images of players provided by Surf Nation.
